#8: Lookbooks

This is a video lookbook of Rebecca Minkoff's Spring/Summer 2011. I love how the brand incorporated the feminine theme by using sheer and soft fabrics for the entire line!
Lookbooks usually come literally out in books showing a designer's or a brand's entire line in a way to expose their products to their customers in a coordinated way. One model would be fitted with different outfits (with the brand's or the designer's new line)and then pictures would be taken to show the different outfits with the new line's theme to be put into a lookbook.  However, since this is a blog where I can upload the youtube videos and since video lookbooks are becoming very popular theses days, I chose to post a video lookbook.I think video lookbook is a great way of promotion because not  only the customers who come into the stores can monitor the video having more fun than going through the actual lookbook but also some random people or new customers (since the video is exposed in the youtube) could be engaged and be attracted by the lookbook! And therefore, increasing the brand's or the designer's potential customers.